A high performing website should carry out 3 main roles; to attract the right people, to inform the visitor in exactly what they are looking for and to convert that user into a sale or enquiry. I am going to break down these 3 main roles in this blog post.

There will always be drawbacks to online shopping, this doesn’t mean we can’t tackle these head on and do our best to alleviate these to maximise conversion in our online store. In this short article I will walk you through a few drawback examples and what you can do about it.

I’ve been nerding out on accessibility. It’s a really interesting subject and, to be honest, undervalued in the web design industry. Website accessibility is actually a legal requirement in certain areas and a subject we should all be committed to learning more about.

When you’re a web designer, you should be designing SEO-friendly websites that rank well on Google. In this article, I’ll walk you through the key features of a well-designed website created with SEO in mind.

How to test aspects of your website’s SEO health like page loading speeds, testing mobile responsiveness, checking for broken links and carrying out an on-page SEO audit.

This article will cover all you need to know about your SEO titles and descriptions and exactly how to easily write the best possible meta information for your business website and therefore attribute to a healthy search engine ranking.

Creating 301 redirects when you change your website URL slugs is so important for a good user experience. Maintaining your website link health has a direct effect on your SEO ranking, so make sure you don’t miss this one out!

Images take a very long time to load; it’s essential that you format your website images before uploading them, otherwise you will negatively affect your page loading time.